Demand Shaping

Actions such as pricing, promotion, allocation or lead-time promises used to influence the timing or level of demand.

Examples

01Through demand shaping, the company offers a 3 % discount for orders placed in the quiet month of January to smooth the production load.
02The monthly review checks whether demand shaping actions really moved demand or just gave away margin.
03When capacity is tight, demand shaping offers longer lead times on low-margin products, so key customers keep their slots.