Demand Planning

Process of estimating future demand and converting market information into a consensus demand plan.

Examples

01Demand planning for kitchen appliances combines the statistical forecast, the promotion calendar and key-account feedback into one monthly plan.
02In the demand planning review, each product family's plan is checked against the last three months of actual orders.
03When demand planning sees a large customer delaying its project, the volume is moved two months later and supply plans follow.