Voice of the Business
Strategy
Voice of the Business (VOB)
Voice of the Business
Business requirements and constraints such as profitability, capacity, risk, compliance and strategic priorities.
Examples
- 01The voice of the business requires at least a 12 % margin and no new building investment, which limits how the customer's wish for a custom colour can be met.
- 02In the management review, the voice of the business, such as profitability, capacity and compliance, is weighed against new customer requests.
- 03When a large order would overload the bottleneck, the voice of the business leads the team to accept it only with a longer lead time.