Brownfield
Strategy
Brownfield
Improvement or transformation of an existing site, process or asset base rather than building a new operation from scratch.
Examples
- 01Instead of building a new plant, the company chooses a brownfield project: converting an old warehouse into an assembly hall.
- 02The management review of the brownfield project checks risks such as old floor loading limits and existing utilities.
- 03Teams plan the brownfield layout around fixed columns and existing cranes, so the project fits the overall business plan.