ASA
Service Operations
ASA (Average Speed of Answer)
Average Speed of Answer
Average waiting time before a customer interaction is answered.
Examples
- 01ASA on the hotline is 45 seconds, measured from the end of the menu to the moment an agent picks up.
- 02The service team reviews ASA by hour and channel, and uses it to set the staff roster for the next week.
- 03When ASA rises above 60 seconds for more than 15 minutes, two agents automatically switch from email to phone until the queue clears.