Skip to content
Prints | Supply Chain & Logistics

Bullwhip Effect

The bullwhip effect is the amplification of demand variability as orders move upstream: small changes in consumer demand become large swings for suppliers.

Bullwhip Effect infographic, full page preview

What it explains

The bullwhip effect is the amplification of demand variability as orders move upstream: small changes in consumer demand become large swings for suppliers.

Printing tips

  • The PDF is a vector file at DIN A0 (841 × 1189 mm). It stays sharp when printed at A1, A2 or A3.
  • Choose "fit to page" in your print dialog for smaller paper sizes.
  • Matte paper reduces glare under shop-floor lighting.
Newsletter

One Lean idea.
Every week.