NPD
Engineering
NPD (New Product Development)
New Product Development
End-to-end process of developing a new product from opportunity and concept through design and launch.
Examples
- 01The NPD process for a new cordless drill runs from market study and concept through design, testing and launch in 18 months.
- 02At each NPD gate, a cross-functional board checks cost, timing, risk and test results before releasing the next phase.
- 03An NPD project only passes the design-freeze gate when all critical open points have an owner, an action and evidence of closure.