Mass Customization

Capability to deliver customer-specific variety with economics and speed approaching mass production.

Examples

01Through mass customization, customers configure their own bike online, and the plant builds it in 5 days at almost series cost.
02The daily review tracks how the most popular custom options in the mass customization offer affect first-pass yield, delivery time and cost per bike.
03Before a new frame colour is added to the mass customization range, operations checks the extra paint changeovers and the effect on lead time.