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Genba / Gemba
Leadership

Gemba

現場Genba / Gemba · Japanese

The real place where value is created, for example the shop floor, warehouse or service counter.

Reports and dashboards show what happened. The gemba shows why. Leaders who go to the gemba watch the process, ask questions and respect the people doing the work.

Examples

  1. 01The plant manager holds the daily performance meeting at the assembly line instead of in the office.
  2. 02A quality engineer investigates a defect directly at the machine rather than from a report.
  3. 03A service manager sits at the customer help desk for a morning to understand complaints.

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